Apple Company Research Paper Example | Topics and Well Written Essays - 1250 words

Apple Company - Research Paper Example (Philip Kotler et al. 4). Apple has continued to provide high quality goods and it keeps attracting more people especially the younger generation. Historical background: Apple computers Inc. was started by Steve Jobs,  Steve Wozniak, and  Ronald Wayne. The Apple 1 computer kit was its first product which was designed and built by Steve Wozniak. In the years between1983 and 1996, Apple manufactured products like portable CD players and TV appliances but they were not able to capture the interest of the targeted consumers. In the 1990`s, Apple made an important decision by choosing not to license its technology and as a result Microsoft captured the market and Apple`s share of the worldwide market for personal computers declined to its lowest level. In 2007, Steve Jobbs changed the company`s name to Apple Inc. With the introduction of the iPod, in 2001, Apple started becoming popular. Its innovative and advanced products resulted in rapid growth and high sales. Apple spent a large amount on marketing campaigns in order to promote its products. In 2011, however, Apple suffered a great loss with the death of its co-founder and chief executive officer Steve Jobs Nature of the firm: The company started as Apple Computers which designed and built customer electronics, computer softwares and personal computers only. Then, Steve Jobs transformed it into Apple Inc. and its non-Pc devices started gaining popularity. The company has retail outlets in Japan, Europe, Asia, US etc. Its headquarters is in Cupertino, California. It is a company with competes with a large number of firms throughout the different industries it has entered till now. The target market for Apple includes home users, creative individuals from the younger generation, small and medium sized business etc. Its major competitors include IBM, Dell, Microsoft Windows, Samsung, Nokia etc. Apple`s marketing approach is one which focuses entirely on its customers. It focuses on emerging stronger and presen ting the global market with high-technology products. Products: IPod: This product of apple provided the customers to listen to digital music in a different way and it comes with a unique look. In 2003, Apple also opened the ITunes store. With its features like more storage, high sound quality, elegant design and moving large quantity data very quickly all these specifications made this product competitive in the market. Product’s different color like white makes this Apple device special. Ipad: Another apple product Ipad is the one product that brings you close to the things you love to do like reading a book, playing piano, listening to music or looking at your photos. It’s a new experience, one you have never imagined. Its elements like camera, wireless connection and display are even better Mac: Macbook is a full sized laptop with extremely low weight and uses SSD storage and Intel CPUs. It was the first subcompact laptop offered by Apple. Its updated model was rel eased in June`2012. Its major competitor is ultrabook by Intel. Most recently, Macbook Pro has been released by Apple Inc. Iphone: It includes a line of smartphones which was first released by Steve Jobs in 2007. The entire industry of smartphones was revolutionized through its introduction. The first ever iPhone was released in 2006 in 22 countries which could function as a portable media player, a video camera with

Stock Analysis Research Paper Example | Topics and Well Written Essays - 1250 words

Stock Analysis - Research Paper Example Furthermore, advanced approaches include open transaction values or volume in the analysis (Timo, 2009). This approach supports that a commodity’s present price exhibits all related information regarding the commodity comprehensively. Thus, the price stands for the good’s fair worth, and, as a result, is capable of acting as the foundation for analysis and study. This approach exploits all information contained in the price to exhibit market forecasts of its subsequent fluctuation. The Fundamental Evaluation approach This approach refers to a tactic of analyzing securities and commodities with the purpose of trying to determine their intrinsic worth. In doing this, it heavily depends on the thorough scrutiny of inter-related fiscal, economic, and other various quantitative and qualitative aspects (Timo, 2009). This approach supports comprehensive analysis of all features that possess the potential to influence the final commodity’s worth. These aspects include ma croeconomic effects that include the overall fiscal situation of the market, and company-based aspects that include management systems and the company’s present fiscal standing. The main purpose of embarking on this kind of analysis is to offer a certain value to investors, which they can then rely on when comparing the commodity with market climates, and thus determine the move to make. Numerous investors utilize this method, either alone or in combination with other evaluation equipment when analyzing stocks. In this approach, the chief factor is the final earnings from investments. This directly refers to the net profits that a company is raking in, both currently and in the future. When a venture’s profits decrease, the market worth of its stocks tends... This research paper seeks to analyze the stock price fluctuations of a given venture in the previous sixty months in order to find out its actual stock trend from accumulated data. In addition, it concludes the venture’s market breadth for the last year, its 200-day moving average for its stock, index, and all trends of its stock. This is in pursuit of determining its relative strength for the last sixty months, and thus advise on the right move to make regarding the selling or the buying of its stock. The technical evaluation approach comprises of the prospecting of the future fiscal price fluctuations of a business. This approach bases on a comprehensive study of its previous price motions. The Fundamental Evaluation approach refers to a tactic of analyzing securities and commodities with the purpose of trying to determine their intrinsic worth. In doing this, it heavily depends on the thorough scrutiny of inter-related fiscal, economic, and other various aspects. Market Bre adth describes a technical analysis skill that helps in predicting the future course of the general market. It is summed up, that the company’s relative strength is obviously high and very healthy. In addition, its market breadth has managed an upward improvement for the previous sixty months. Technical evaluation exhibits that the company is healthy and market-relevant. To investors, it would be a good idea to buy more stakes in the company as research has concluded that its stocks will continue to gain overall worth.